What format should I use to provide files for advertisement production?

Please, use the size of the printout in millimeters as the file name. Example: filename_1000x600_10pcs.tif. Use only Latin characters for the name of the file.

What should be the scales in provided files?

Provided files should be at the following scales: 1:1, 1:10, we do not accept any other scale for production.

What should be the file’s color management?

The contents of the file should be presented only according to the CMYK color space.

What are the requirements for raster graphics file formats?

There are following requirements for raster graphic file formats (TIFF, JPG, PDF/X-1a):

• 4 channels (Cyan, Magenta, Yellow, Black);
• No additional alpha channels, no transparent, no paths;
• All of the file elements should be in one layer;
• The file should have an incoming color profile;
• Black color should be formed as following: C70% M60% Y60% K100%.

What should be the raster file used DPI (resolution)?

For outside exposition:

• Up to 6 sq. m. – 72 DPI (if small details exist – 100 DPI);
• From 6 sq. m. to 12 sq. m. – 50 DPI;
• From 12 sq. m. to 40 sq. m. – 30 DPI;
• From 40 sq. m. to 100 sq. m. – 25 DPI;
• From 100 sq. m. to 150 sq. m. – 20 DPI;
• Over 150 sq. m. – 15 DPI.

For indoor exposition:

• Up to 0.5 sq. m. – 300 DPI;
• From 0.5 m. to 3 sq. m. – 150 DPI;
• From 3 sq. m. to 5 sq. m. – 100 DPI;
• From 5 sq. m. to 12 sq. m. – 72 DPI;
• From 12 sq. m. to 30 sq. m. – 50 DPI;
• Over 30 sq. m. – 30 DPI.

What are the requirements for vector graphic file formats (EPS, PDF/X-a)?

• All vector graphics components should use CMYK color space;
• All fonts should be “skewed”;
• All file elements should be grouped as a single object;
• Raster graphics used in file should be prepared according to the requirements listed above. All of the raster graphics elements should have the same incoming color profile;
• File printing area should be marked by a continuous outer frame (crop marks are not allowed);
• Black color should be formed as following: C70% M60% Y60% K100%.

What should I do if other file types are used (i.e. AI, PSD)?

Only the file types listed above are directly suitable for digital printing. Converting them to proper formats does not always ensure the file data completeness, integrity and accuracy.

All of the preparation works and conversion to appropriate formats (if the Client orders such services) can be provided for an additional fee, with the application of limitations of liability, listed above.

What are the requirements for files used for contouring cut-out and constructional production?

A total of 3 (three) files should be provided:

• Printing file (according to the above listed requirements). Squaring contour perimeter should be maintained with at least a 5 mm overlap and the distance between the squaring contour and important elements of design should be no less than 10 mm;
• A construction file (provided in EPS, PDF or CDR formats) – a squaring contour line and (if needed) other constructional lines (i.e. bending lines, V-cut lines, perforation lines, etc.). Notice: the contents of the construction file should be provided only in vector graphic elements. Squaring contour line should be provided as a single line. Constructional lines should be neatly grouped or placed in a layer, according to their purpose.
• Review file (provided in JPG, PDF/X-a1 formats) – with the squaring and other construction lines placed over the printing file info. The size of the file should not exceed 10 MB.

What liability limitation is applied?

UAB “DPS Advertising” will not be held liable for production quality (including, but not limited to the mismatch of colors and sizes or lost design elements) in cases, when the graphic print or construction file was prepared/provided in breach of the above-mentioned requirements and/or recommendations. UAB “DPS Advertising” employees do not check the contents of the print files and are not held responsible for the design, language or grammatical errors transferred from such files to the production.